Customer Service, No matter how big or how little, no business can hope to ignore the needs of other businesses. Since we all work remotely most of the time, 3Q Mobile Solutions, manufacturer of handheld communication devices, is an important company to consider for many reasons. Not only is the company responsible for the hardware, software and support, but they also make the devices that touch hundreds of thousands of lives every day.

3Q protects its customers in many ways. Perhaps its most important function is in monitoring and protecting the information that is vital to life, such as financial records or sensitive medical procedures. Other functions include, but are not limited to, data security, privacy protection and authentication.

Many people have the misconception that computer security is the same everywhere. Unfortunately, this is not so. Computer systems that are maintained by foreign countries, for example, may have very different needs and requirements than those secured by US companies. Different countries require different levels of security and monitoring, so computer systems from another country are going to have to be monitored and protected from breaches in computer security.

Monitoring and protecting data is a special need that requires a tailored approach. A company that monitors and knows all the systems that are affecting their business may have to accept a lower standard of security in exchange for increased efficiencies.

Is monitoring the systems enough? Perhaps. It depends on what you are looking for. If you want total peace of mind and total protection, you may want to consider a computer system that has been specifically engineered with these requirements in mind.

If you are still deciding whether or not to pursue your company’s options, you need to consider the following:

  1. How critical that data is to your business?

If the data you need to protect is mission critical, you may want to consider a system that protects all the data you have no interest in handling or using. If you are okay with processing relatively low volume, high value customers, you may want to look at a system that monitors only a small percentage of that data or checks a data base that is updated several times per day.

  1. How much does the data center cost to run?

A system that monitors and protects your data may be expensive. If you need to monitor hundreds of millions of records, however, a low-cost option may be necessary. You can budget an affordable price for certifications and automated updates. In addition, the company that offers IT security services will provide you with a network that is maintained automatically. You won’t have to worry about replacing the network or installing a new one, as it is handled automatically.

  1. Will the IT administrator be on the hook for fixing all the broken records?

It’s a good idea to have an IT administrator who is responsible for maintenance of the network and who is also responsible for fixing any broken records that may endanger the integrity of the system. You want the network to be in good condition for authorized access and you want the administrator to have enough confidence in the system that he or she doesn’t mind running the necessary backups himself/herself to safeguard against any future failure.

  1. Who will resolve technology issues?

The optimist’s side of me is that we will resolve the problems that our systems bring about. The more pessimistic side of me says that we won’t! I suppose that we will always be at war with nature or something equally primitive.

  1. How will you know if you are dealing with the right people or programs?

My friends and I used to have a rule: If it sounds too good to be true, it probably is! Needless to say, I no longer have this rule in my head. Please don’t tell me that because some people say that they’ve heard nothing! Things are not always what they seem!

  1. Do you trust your employees?

Some people think that confident, capable people will always be able to avoid dangerous situations. Nothing could be further from the truth. System hacking and social engineering are on the rise. people should learn to trust their employees and be dependable. That means that they should let go of the idea that they are being safe all the time.

  1. Do you feel protected?

Protect your investment. Not everyone will be trustworthy or reliable. Some people will take advantage of you, or break the law without you knowing about it. Never be ashamed of your ignorance! If you don’t feel protected, then there’s a big chance that you aren’t. Keep your software updated. Check your anti-virus and anti-spyware programs regularly. Enable automatic updates so that you get the most protection the fact that these malicious agents are ever released!

Two words are vital: search engine optimization (SEO) and Pay-Per-Click (PPC). If you have neither of these elements in place, you can never be sure you will be successful at Internet marketing.

SEO: It is vital you have a presence in the natural listings of search engines. Of course, you will be able to get highly targeted traffic to your site, but without doing SEO, you have to rely on PPC ads to bring you traffic. Not only is PPC expensive, but you have to maintain it too.

Bottom line: SEO is the key to making long-term money with PPC.

PPC:As soon as you stop paying for PPC ads, your traffic will decrease almost overnight. When PPC stops, your budget will go soft. You cannot rely on PPC traffic to boost your bottom line.

Bottom line: SEO is absolutely crucial to your online success. Without SEO, you will be turning over the crucial marketing decisions to other people and they will be running the show, which means your will be spending a lot of money doing other things that may not help your situation. Conversely, if you expert SEO staff are doing their job, you can hold onto more of your revenue and still get the expected results. It is one of those ratios that is really worth exploring.

NewPage Optimization: It is almost impossible to get top rankings without keyword optimization. In fact, to get top organic search results, you may need to consider submitting your URL to Google. While this does affect your organic search traffic, it is only one of the many ways you can obtain that coveted first-page ranking.

Bottom line: Don’tclassify your most important keywords as the same as your lowest-performing keywords. Statistics show that most searchers will not search engines but rather use different keywords when searching.

Next Steps

After you have done the research and brainstorming, come up with a short list of focuses for your site. Your goal will be to place keywords within your website that are relevant to your focus areas. Not sure what to focus on? Below you will find some suggested ideas as to what to do and what not to do.

What to do

Simply listing a bunch of keywords on your site is not enough. Think of the Why and the How of keywords. By identifying theWhy, you will gain insight into attracting customers to your focus. Next, we’ll look at theHow.

Consider keyword research tools, like those that come in different packages. When you consider theWhy, you are able to determine relevant keywords to the topic and how to incorporate keywords into the actual content or coding on your web site.

What not to do

Do not create a website that includes keywords that are not relevant to your focus. If you sell fishing supplies, do not include keywords that bring you the unrelated keyword of ‘fishing’. This will lead to your customers sending messages that will not make sense!

Avoid purchasing keywords that are only attractive in the broadest sense. For example, if you sell fishing supplies, do not use the word ‘fishing’ as a tag word that will explain your products. Use words on your site that explain the products. For example, takeadvantageofyourfishingYOU.com.

What you can do is determine a list of Engrained questions, then find the best keywords to answer those questions.

Finally, you have to take into consideration your best chance of getting people to your site from the results of your efforts. You can accomplish this by having good information on your site. Here are some of the points you need to note:

As you can see from the points above, SEO is a process. You have to work at keeping your site current, informative and up-to-date. If you meet all of these points, you have a good chance of gaining good search engine rankings. Your website will become a favorite of many Internet users!

Have a good informative site content.

Have a site users can navigate easily.

Help the search engines by providing good relevant content.

assumption that the site will be relevant to the users search.

Accuracy, legibility and richness of the content.

Having a good content that users will find useful and interesting.

Having a complete, well-organized site, where everything that is presented has to be properly present.

And lastly having a good number of backlinks from other reputable websites, which will help your website to be found by many people.

encompass the whole SEO operation, you have to work at SEO on and off your website. This doesn’t mean you can’t neglect other things important in your business and personal life.