Two words are vital: search engine optimization (SEO) and Pay-Per-Click (PPC). If you have neither of these elements in place, you can never be sure you will be successful at Internet marketing.

SEO: It is vital you have a presence in the natural listings of search engines. Of course, you will be able to get highly targeted traffic to your site, but without doing SEO, you have to rely on PPC ads to bring you traffic. Not only is PPC expensive, but you have to maintain it too.

Bottom line: SEO is the key to making long-term money with PPC.

PPC:As soon as you stop paying for PPC ads, your traffic will decrease almost overnight. When PPC stops, your budget will go soft. You cannot rely on PPC traffic to boost your bottom line.

Bottom line: SEO is absolutely crucial to your online success. Without SEO, you will be turning over the crucial marketing decisions to other people and they will be running the show, which means your will be spending a lot of money doing other things that may not help your situation. Conversely, if you expert SEO staff are doing their job, you can hold onto more of your revenue and still get the expected results. It is one of those ratios that is really worth exploring.

NewPage Optimization: It is almost impossible to get top rankings without keyword optimization. In fact, to get top organic search results, you may need to consider submitting your URL to Google. While this does affect your organic search traffic, it is only one of the many ways you can obtain that coveted first-page ranking.

Bottom line: Don’tclassify your most important keywords as the same as your lowest-performing keywords. Statistics show that most searchers will not search engines but rather use different keywords when searching.

Next Steps

After you have done the research and brainstorming, come up with a short list of focuses for your site. Your goal will be to place keywords within your website that are relevant to your focus areas. Not sure what to focus on? Below you will find some suggested ideas as to what to do and what not to do.

What to do

Simply listing a bunch of keywords on your site is not enough. Think of the Why and the How of keywords. By identifying theWhy, you will gain insight into attracting customers to your focus. Next, we’ll look at theHow.

Consider keyword research tools, like those that come in different packages. When you consider theWhy, you are able to determine relevant keywords to the topic and how to incorporate keywords into the actual content or coding on your web site.

What not to do

Do not create a website that includes keywords that are not relevant to your focus. If you sell fishing supplies, do not include keywords that bring you the unrelated keyword of ‘fishing’. This will lead to your customers sending messages that will not make sense!

Avoid purchasing keywords that are only attractive in the broadest sense. For example, if you sell fishing supplies, do not use the word ‘fishing’ as a tag word that will explain your products. Use words on your site that explain the products. For example, takeadvantageofyourfishingYOU.com.

What you can do is determine a list of Engrained questions, then find the best keywords to answer those questions.

Finally, you have to take into consideration your best chance of getting people to your site from the results of your efforts. You can accomplish this by having good information on your site. Here are some of the points you need to note:

As you can see from the points above, SEO is a process. You have to work at keeping your site current, informative and up-to-date. If you meet all of these points, you have a good chance of gaining good search engine rankings. Your website will become a favorite of many Internet users!

Have a good informative site content.

Have a site users can navigate easily.

Help the search engines by providing good relevant content.

assumption that the site will be relevant to the users search.

Accuracy, legibility and richness of the content.

Having a good content that users will find useful and interesting.

Having a complete, well-organized site, where everything that is presented has to be properly present.

And lastly having a good number of backlinks from other reputable websites, which will help your website to be found by many people.

encompass the whole SEO operation, you have to work at SEO on and off your website. This doesn’t mean you can’t neglect other things important in your business and personal life.

With the millions and millions of websites in existence today, how do you get yours noticed? The most common way is for it to be high up in the rankings of useful and relevant websites. Google is the most widely used search engine today. When someone keys in a search term on Google, you can only hope that your website comes up in the first ten pages of results. You do not have to sit there and just hope, though. There are a number of things you could do to improve your chances of being noticed.

Google came up with a system to rank websites based on incoming links to ensure that only high quality sites could rank highly. The Google PageRank system does take a little bit of skill and knowledge, but it does have its basis in numbers. If you want your website ranking to improve, you need to try to get enough links pointing to it.

So, how does the Google PageRank system work? It all boils down to the number of links pointing to your site. The PageRank system surveys all of the known links on the internet and ranks your site based on this. It even surveys the links that are already in circulation and adds a rating weight to each of them. The highest ranking links will always have more weight than the others. The best links you can get will be ones that are high in PageRank.

You can use online tools to check the ranking of a page. If you have the Google toolbar installed in your browser, you can activate the PageRank toolbar. This will give you a way to check a site’s rank. You can also search for the PageRank of sites with Google Toolbar. Just type in the URL of the site with the Google Toolbar active. This will show you the PageRank of the site. The highest number in the green bar in the middle of the window is always good.

Be aware that it is important to get links from other sites with the same keywords. Find sites that are relevant to your own website, but ones that are not in direct competition with yours. There are free search engine optimization (SEO) tools that can help you to do this. You can do a search on the keywords and take a look at the titles. If they are well written, you can probably get a link.

An additional way to improve your PageRank is to have other sites link to your site. This will increase the PageRank of your site so that your site will show up higher in the search engine results. However, you want to make sure that the sites that link to yours are relevant to your own site. It is generally better to link to a site that is higher in the rankings than to a site that is lower.

In conclusion, the PageRank algorithm is very complicated. Only the engineers at Google really know the details of it. However, I have done my share of testing and have come to some conclusions. Here is what I have learned through my testing.

It is a myth that you need to have your keywords in the title to rank well. It doesn’t matter what your keywords are. If you have them in your title, you will do just fine. However, you want to have them in the title because it is a deciding factor. It only takes a few handfuls of links to get a new site out of the sandbox. A new site will rank quickly and attain the first page in a few weeks.

You should try to get inbound links from higher PageRank sites. With so many sites in the sandbox, a link from a higher PageRank site will count big towards your total link score. A link from a PageRank 8 site will be worth a lot!

Don’t apply your backlinks towards the wrong keywords. When people get confused as to why their site isn’t having any traffic, they sometimes try to get backlinks on sites that have low traffic keywords in their titles. Google will penalize your site for doing this. It’s better to use long tail keywords as much as possible in your SEO. Usually short keywords aren’t specific enough to get good conversions.

You should include your keywords in your page title. When you create your titles, use keywords that you want to rank for. If you have a list of keywords, put weight on the most specific first. For example, if you run a lawn care service, your top four keywords would be: maintenance, lawn care, cutting, seeding. It’s better to put these first, because competition for the top keywords is fierce. You can perform your own keyword research to find these specific longer-tail keywords.

You should include your keywords in your page content. Based on our previous example, your top four keywords ( maintenance, lawn care, cutting, and seeding) should appear throughout your page.

There is no foolproof way to please the search engines but there are different things that you can do to make it easier for a search engine’s spider to index your site and to eventually rank your site high.

Below I list the things that most spiders, looking for fresh content, are always looking for. (It always surprises me when I hear someone say they have no spidermasters)

  1. If you have a site with standard HTML viewable content (if you view flash or java scripts, they are invisible to robots/spiders), it is a good idea to have your site hosted in the US. Most countries offer cheap services.
  2. Most spiders, looking for fresh content, heavily rely on your title tags, heading tags, and your site content to figure out what your site is about. If you follow this basic formula you should be well on your way to strong optimized site. (If you have strong keywords and some pull typing in your text, this will come in handy though)
  3. Use the meta keyword tag and meta description tag. Use these tags wisely, but remember that you will never rank well without them. This is where you tell the spiders about your site, basically setting it up in terms of what you want it to be. When people search for your site, that information is pulled straight up on the search engine results page. This is where you want to have your best keywords. This is where you want to get the traffic to your site.
  4. Keep your site clean, uncluttered, and easy to navigate. There’s nothing worse than visiting a site where everything is done by pictures and very little is actually written.

The Spiders love text. Keep the writing at a .4-scribble level. When you write the text for your site, tell the spiders and the robots what your site is about by using the keywords you have picked. Sprinkle your keywords throughout the page, but don’t make it overkill. If you have paid ads on your site, make sure that the ads make sense in the text and match with the overall subject of your site.

The key here is relevancy. Think of your keywords, synonyms and variations people will use come up with as search terms. Use related words and phrases. Also, think of different ways people could represent your keywords. If you are an engine service provider, think of the words that relate to the words you have picked, other than the obvious.

  1. Make a list of all different types of media available to you. Plugging them in to your site won’t be expensive. Basic video hosting sites will permit you to do so, as will some of the other more advanced ones. If you are using pictures, make sure that you label the pictures with your keywords. While spiders can’t see the pictures, they can read what the pictures are about.
  2. When you have completed this step, begin accumulating links back to your site. There are several methods you can use to start this off, even if you decide to give it a name like “link building”, “Inbound Marketing”, or “Link Generation”. Start putting up links to just your site or sites like it at places like ” Fundamental Search Engine June web site submission” or “Commerce Bots News blog”. When you have done this, you will have links coming in to your site from every site on the internet!
  3. If this sounds too hard, Google will provide a link. First, you will need someone to link to your site. If you can’t get inbound links from related sites, you might have to work harder. Try contacting your friends, family,plingine, or partners. strangers that know each others names and descriptions can easily put each other in setting up for inbound links.

Another great alternative to this, if you aren’t lucky enough to secure a blog or some other type of site with tons of inbound links. Create your own Google knol. This is a page containing informative, brief content with a link back to your site. There are many possible uses for a blog, I would suggest either starting your own (or) taking advantage of someone else’s.

  1. Start your own blog, and add links to each post. Blogs are a great way to utilize all the time you spend working on your SEO writing. More time you can spend writing, the more success you will have with SEO. posting, I will note is another alternative to doing your own promoting, I will also note the time you spend on this will be valuable.
  2. Links can be bought! I have seen a lot of talk about this, but if you can afford it, I recommend you do it. Traffic is buying these days and if you are paying for any type of site, you are getting a lot of traffic.

Optimizing Your Google Site Map To Help Search Engine Spiders explore Your Site

Search Engine Spiders (and librarians like us who have world maps) can only follow straight lines, so a “site map” that is not represented in a line makes the spider visions stumble. A site map can help the spiders get all over your site, but if it is not straight you are probably losing site visitors.

Google has a very good way of displaying a page’s hierarchy. The tree in which your site map fits in has a central hierarchy, which commonsically’s means that the more important is the top. For example, page 1 of the home page is at the very top, and page 2 is below page 1. Google finds pages according to their importance and assigning site maps are just as important. Suppose your zoom function is configured to represent Google’s view of your site – in Google view, page 2 would be on top. Here is an example for you:

Top Level Layout (visited, visited, page 1 now located)Top Level Layout (visited, visited, page 2 now located)

If Robot.txt science isn’t your thing you could solve this situation by defining wesite at the top level and saving this page in a folder called “Top Level Layout” and only view the page in this new file. This way your site map will still work.

2) How many Tycoon? This is one reason many people use site maps – how it works is that the Pirate Guild will drive the spider away if it cannot insure a trek by going directly to the element of all wealth expiation which is your home page. This means theSPA wants to put links to pages on other pages tolaually direct the spider from one of those site map pages to the home page.

Top Level Layout:

First, research the best possible navigation paths you have to your site for your site map. Design the second page of your own according to Google’s assumption that users will find this page.

Make sure that all pages’ pages (in addition to the home page) are also accessible from this page, since many surfers like to visit the main page first and then peruse the other pages. Remember, every page must have a way to get back to the home page. For example: if one page is linked to the home page, this page must automatically be linked to back to the home page.

Respect the fineness of the page’s purpose and limit the site map in size to some number of links to the top level pages, and ensure that at least all of the top level pages are classified by space (generally, 10 x 10), space (generally, Proceeding levels 1, 2 and 3) and the space (generally, more boxes which correspond to further levels). Also consider that there usually use only one link per page back to the home page – however, you maybe able to get more links for every deeper level (except you put this page as a “end result” on every file created). Remember that Top Level Layout must follow the item file’s structure, so if your sitemap is set as a hierarchical tree, and you have way of putting lists of pages into your page with a hierarchical font as well, the earlier version of page can really be put in a list instead of a tree (i.e. the main page, and later main page, all linked to the home page and all linked to the home page in the earlier tree won’t be on top of the latest rophy tree).

Know that not all things on the Internet are according to strict standards. You may want to take a look at other site maps to suffice yourself more. You can view a visited section ofVisitFinder., accessible to empty site maps. You can go tohttp://sitefinderpro.comand gain some basic help.

If you’d like to know more about creating a site map it is best to research webmaster forums and understand how they’re used – sometimes designers have a harder time writing down instructions for use on the web. So why don’t you go to a popular website design site and ask them about it. That site can be a great resource – it will certainly give you a good idea about how your site is being viewed by your user base.

But the most important content of your site is your headings and bullet points, so that is the area where you should write the information to pull user focus to important areas on your site. By adding these elements your site will be more easily scanned by customers and will increase your search engine ratings.

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Link Building Tips: How to Outsource Links for Best SEO Results

There are a plethora of ways to build links to your website. If you are into search engine optimization, the building of backlinks along with other off-page optimization techniques can spellConclusion. However, most Seo specialists are focused more on the quantity and quality of your links that plays a vital role in your SEO campaign.

Link Building is crucial to your Seo campaign because it is your way of telling the search engines that your website is fantastic. That is why the best SEO Company will focus heavily on this aspect of SEO. Link Building refers to the process of getting external websites to link to your website. This has a major impact on how search engines value a particular website.

When your building links, it’s vital that the links are relevant to your website’s content. The links should be directly on the topic related to your niche. Thus, if your website is about furniture making, then links to other furniture making websites should be on the same topic. The closer the topic is related to your main website, the more the links will be worth while.

The other factor is how to build the links for the best Seo campaign. As mentioned earlier, the best SEO Company will look at the quantity of links rather than the quality. The best Seo Company [http://www.rupizmedia.com/seo-services] knows that it is difficult to create links to other websites with relevant content. Thus, they create links by way of other means like forum posting, project outsourcing, Blog commenting, directory submissions and other tools. These links are all on relevant sites which have high page ranks and these sites have relevance to your own website’s content as well.

How to Know that you are Linking to the Right Website Though?

How can you know that you are correctly working on your link building campaign to benefit your website? Here are some suggestions on how to make this work correctly:

There are two ways to check the links of a website; on-site or off-site. On-site linking refers to consulting your Webmaster, and off-site linking refers to using a whois service to check the links of a website. While it is relatively tough for you to check your links using either of these services, the on-site linking program of the company will indicate if the links are okay. Further, if you suspect that there is a problem with your link building campaign, you can ask your Webmaster to check for any links on the website.

How to Check Google Rank of a Website

The easiest way to know how your links are doing is to check Google rank. This tells you how Google rates the links of your website, and helps you check the improvement in their ranks as well as the drop in ranks of the existing links. To check Google rank, go tohttp://www. Trickader.comand type in the domain and the link. When the result shows up, you know that your link is okay, and you should maintain your existing Google rank.

How to Instantaneously Check Backlinks on Quotes of a Website

Using the Google search engine, you can check the backlinks of a website by using this particular strategy. On Google, you can type in the search bar: link: “yourwebsite.com” and the query will deliver a large number of backlinks. illustrates how many backlinks your website has evaluated. Theis the number of links, whileis the number of indexed pages. Both of these values should be relatively large.

It is difficult to understand how Google gets it’s indexed web pages. The possibly could be done by downloading the Google toolbar, but the process is much more involved. The Googlebot creates web pages by first going to a URL with a certain extension and “.GOV” in the extension. TheGooglebot then copies the file extension of the web page in the Google browser, and thus downloads the web page.

You should have more backlinks pointing to your website than your competitor’s website. If you have more links, your website will be ranked higher. Make sure that the links are relevant to your web content. Furthermore, make sure that the links are not broken using the “link” and “referrer” attributes.

Backlinks can also be sold and bought in bulk. There are several services that will offer to put your link on tons of websites for a low price.

You can also automate the process of manually finding and posting backlinks to your site by using advanced programs such asammylinks.comwhich will submit your links to 301 and 302 response only blogs. This will save you hours and hours of work!

How to Use the 301 Re-Direct

If you are using WordPress, many themes will show a 301 redirect page.

TheAbove SEO Tweaks Will Drive Traffic To Your Website

All that is left to do now is to start implementing them so that you will start increasing your Google PageRank and drive more traffic to your website.

The most important Tweaks:

  1. The Importance ofLastButtlinks andInterlinkingYour site must have been built to provide value to the reader by including informative and quality content that is relevant to your keywords. If you are able to combine that with efficient internal linking choices, then your site will benefit greatly from the search engines. Linking can be done through articles, request pages, or using your Returning Customer Management Team ( act like aanch for a reciprocal link) to ensure that links are kept active. If you are building returning links through reciprocal links, then it is important to ensure that they are of high quality. The search engines look periodically at reciprocal links to see who is linking to you. If they are of low quality, then you might want to change providers to obtain a better link portfolio. Then, you have to wait until the new provider provides you with some links to begin to build as many of those links as possible.
  2. The anchors you use are importantThe Search Engines place a lot of emphasis on the content connected with the links that they place on your page. They are looking for the words that you use to link internally, and it is beneficial to use your keywords within the anchor text (both within the page URL and as the words are being used on the page). This plays a huge role in search rankings of multiple pages on your website and will correlate to the ranking of your entire website.
  3. The Rank of your backlinks and their propertiesThe search engines take into account the page ranks of your URLs. Those URLs own their rank or PR as it is commonly referred to. It is not uncommon for a PR 6 link to have more giving it more value that a PR 3 link. You cannot worry about the PR of other links as the majority of them are filtered out by the search engines. However, that said, it is important that you use your keywords with care so that you can have them translated to higher page rank.

4.Keywords on your Title Tags and Keywords on your Description TagsEvery bit of content you publish online should have accurate tags and descriptions that describe it as accurately as possible. In fact, it is best to actually have two separate sets of Meta Description and Keywords for any given page. The first set should be for the search engines to use while indexing your site and should be written so that it will present to the user as accurately as possible what they will be reading. The same goes for the Title tags, Keywords and the H1 tag which is the headlines that you use in order to promote the content and get attention.

  1. Outbound links and their anchor textAnchor text refers to the actual wording you use as the link. For example, a link to this page’s about us page can be written like “About us page”. Anchor text helps Google and other search engines know what your page is about. From a usability perspective, it is important to ensure that the anchor text is consistent and correct as it can give the search engines information about what the page is about.
  2. Navigation StructureGuide your website navigation using clear and descriptive text links. Combine this with other tips listed here and you are sure to contain your target audience in no time.
  3. Error Free HTMLUse HTML that is error free to make it easier for the user to find what they are looking for while also being friendly to search engine spiders. If possible, use CSS to manage the look and feel of the site and then use the style sheets to do the html For example:
  4. Optimised imagesOptimising your images can be done in numerous ways. Here are a few things to consider:

i) Use alt attribute to give a clear picture of the image.

ii) Choose the type of the image ( strengthen it with a title attribute and description that describes the image)

iii) Remember to use the ALT attribute for images that have a life span of more than 3 seconds. This helps the image to register positively in image searches and image catalogue sites.

b) Broken images and flashUse broken images with discrete (using xHTML inbuilt mode) and external CSS included to fix them. Your linking strategy also plays an important role in this.

c) Form processingOne should keep the fields fill on the forms, this will help in communication with the users and the search engines.

d) Privacy policy and Contact detailsThe privacy policy and contact details should be visible on all the pages as they are the most vital aspects on the site.

e) Search Engine MattressesSearch engines and their algorithms play a big role in what goes on your site.