With the millions and millions of websites in existence today, how do you get yours noticed? The most common way is for it to be high up in the rankings of useful and relevant websites. Google is the most widely used search engine today. When someone keys in a search term on Google, you can only hope that your website comes up in the first ten pages of results. You do not have to sit there and just hope, though. There are a number of things you could do to improve your chances of being noticed.
Google came up with a system to rank websites based on incoming links to ensure that only high quality sites could rank highly. The Google PageRank system does take a little bit of skill and knowledge, but it does have its basis in numbers. If you want your website ranking to improve, you need to try to get enough links pointing to it.
So, how does the Google PageRank system work? It all boils down to the number of links pointing to your site. The PageRank system surveys all of the known links on the internet and ranks your site based on this. It even surveys the links that are already in circulation and adds a rating weight to each of them. The highest ranking links will always have more weight than the others. The best links you can get will be ones that are high in PageRank.
You can use online tools to check the ranking of a page. If you have the Google toolbar installed in your browser, you can activate the PageRank toolbar. This will give you a way to check a site’s rank. You can also search for the PageRank of sites with Google Toolbar. Just type in the URL of the site with the Google Toolbar active. This will show you the PageRank of the site. The highest number in the green bar in the middle of the window is always good.
Be aware that it is important to get links from other sites with the same keywords. Find sites that are relevant to your own website, but ones that are not in direct competition with yours. There are free search engine optimization (SEO) tools that can help you to do this. You can do a search on the keywords and take a look at the titles. If they are well written, you can probably get a link.
An additional way to improve your PageRank is to have other sites link to your site. This will increase the PageRank of your site so that your site will show up higher in the search engine results. However, you want to make sure that the sites that link to yours are relevant to your own site. It is generally better to link to a site that is higher in the rankings than to a site that is lower.
In conclusion, the PageRank algorithm is very complicated. Only the engineers at Google really know the details of it. However, I have done my share of testing and have come to some conclusions. Here is what I have learned through my testing.
It is a myth that you need to have your keywords in the title to rank well. It doesn’t matter what your keywords are. If you have them in your title, you will do just fine. However, you want to have them in the title because it is a deciding factor. It only takes a few handfuls of links to get a new site out of the sandbox. A new site will rank quickly and attain the first page in a few weeks.
You should try to get inbound links from higher PageRank sites. With so many sites in the sandbox, a link from a higher PageRank site will count big towards your total link score. A link from a PageRank 8 site will be worth a lot!
Don’t apply your backlinks towards the wrong keywords. When people get confused as to why their site isn’t having any traffic, they sometimes try to get backlinks on sites that have low traffic keywords in their titles. Google will penalize your site for doing this. It’s better to use long tail keywords as much as possible in your SEO. Usually short keywords aren’t specific enough to get good conversions.
You should include your keywords in your page title. When you create your titles, use keywords that you want to rank for. If you have a list of keywords, put weight on the most specific first. For example, if you run a lawn care service, your top four keywords would be: maintenance, lawn care, cutting, seeding. It’s better to put these first, because competition for the top keywords is fierce. You can perform your own keyword research to find these specific longer-tail keywords.
You should include your keywords in your page content. Based on our previous example, your top four keywords ( maintenance, lawn care, cutting, and seeding) should appear throughout your page.